The Internet of Packaging market is booming: Exciting opportunities for marketing

The Internet of Packaging market is booming:

Exciting opportunities for marketing

Thomas Reiner | 11.03.2020

Smart Packaging improves and expands the functionality and range of applications of “conventional” packaging. Forecasts show that the global market for Smart Packaging will grow dynamically at rates of 11.9 percent annually until 2026 and will be worth $33.64 billion in six years.

This development is boosted not at least by changing lifestyles and growing consumer awareness with regard to product protection, extended shelf life, resource conservation and transparency or traceability. This is where Smart Packaging can create added value and make the difference.

But Smart Packaging shows its greatest strength in the areas of marketing, brand loyalty and communication. As a carrier of special codes, the packaging then creates a new, powerful channel in symbiosis with the smart phone.

The result is an Internet of Packaging (IoP) that doesn’t only keep up with tools such as classic advertising or social media – on the contrary, it has the potential to outperform them.

None of this is just dreams of the future. Smart Packaging is real. Internet of Packaging is real. It has already made the breakthrough and is growing rapidly. Those who join early will profit early and prepare themselves for the present and the future.

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