Sappi celebrates great success with its digital trade show

Source: Sappi

Sappi celebrates great success with its digital trade show

Thomas Reiner | 21.08.2020

This way, please: After the postponement of the leading trade show interpack due to corona, Sappi set up its own virtual interpack trade show. Over 6,500 visitors, more than 2,000 participants in a total of 720 minutes of live presentations and a real-time information chat full of interested parties made the virtual interpack trade show of the leading global provider of pulp and specialty papers a huge success.

At the center of attention: live presentations of Sappi’s new developments, introductions to the current portfolio in the areas of Packaging and Speciality Papers, as well as outlooks on goals and developments of the company and the markets.

The key to success proved to be the opportunity to contact the Sappi sales team in a simple, direct and targeted manner. An opportunity for interaction that was actively used.

Sappi’s virtual interpack trade show is not only an immense individual success. It also shows emphatically where the journey is heading. The cancellation of analogue trade shows have led to a digital transformation of communication, which is capable of closing previous blind spots in sales.

Even the first experiences show that the new, digital path can generate new leads much faster and significantly more numerously than in traditional sales. A success that is also accompanied by considerable cost savings. Because a digital trade show costs only roughly 2-10 percent of a classic trade fair. Moreover, the infrastructure set up can be used again and again at low cost.

Faster, more targeted, more numerous, cheaper and more transparent: Digital transformation has opened a door to distribution, which is now open. The change is sustainable.

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