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Packaging machine manufacturers are the hidden champions of the circular economy
Thomas Reiner | 21.07.2020
Expert interviews conducted by Berndt+Partner with leading brands show the central role of packaging machine manufacturing for the circular economy. In response to the question “Who do you see in principle as a development partner for the topic “Circular Economy?”, nine out of ten respondents named the manufacturers of packaging machinery. Eight out of ten also name the manufacturers of packaging materials.
The impression that packaging machinery is in demand as a central development partner is not deceptive. The consumer goods companies have long been aware of this. They need and seek the help of packaging machine manufacturers in order to achieve their own recycling targets.
After all, it is not just a matter of finding alternative packaging materials. The decisive factor is that they can be produced and filled safely and efficiently. But this only works if the appropriate technical solutions are available.
Some packaging machine manufacturers have already reacted to this. Others are in the process of orienting themselves, seeking clear approaches or their own role. Many, however, have not yet recognized the new reality.
But the machine manufacturers can not only become a driver of the circular economy. They can also develop completely new customers and market groups. There are opportunities on a grand scale.
