Our survey shows: Corona is driving digital transformation in the packaging industry
Thomas Reiner | 12.06.2020
Our survey shows: Corona is driving digital transformation in the packaging industry
Berndt+Partner regularly conducts expert interviews with decision-makers from companies in the packaging industry. Our most recent survey of 40 decision-makers on the subject of digital transformation produced exciting results and shows clear trends.
Across the board, a strong push for digital transformation can be observed. At the same time, it is clear that this drive was born out of necessity. The current corona crisis forces us to act. New ways had to be found, decisions and investments had to be accelerated.
Three important trends are emerging:
Internal communication
The driving force behind this trend is the increased work from home that has become necessary due to the Corona pandemic. As a consequence, this leads to the introduction of digital communication tools and infrastructure, which is used for internal exchange and internal communication.
Market Communication
External communication via digital channels is also increasing. Meetings, projects, trade fairs, exhibitions and price negotiations are increasingly conducted via Internet-based services.
Services and products
The acceptance of digital product acceptance is increasing, especially in the field of mechanical engineering. At the same time, digital services are being promoted, for example in the area of maintenance.
Which also shows: Especially in a time when a crisis situation forces us to make quick decisions, those who can make quick decisions and accept the corresponding risks benefit. Those who make business decisions quickly despite the risks will benefit in the long term and be successful.
Our survey of experts also clearly shows that there is a significant overall change in awareness towards digital transformation. A change that will have consequences. This new awareness will further strengthen the ongoing digital transformation process and lead to ongoing investments in IT, more service and process innovations and, last but not least, the launch of digital projects that are looking for new business models, for example.
