November 23 is Circular Monday

Source: #circularmonday

November 23 is Circular Monday

Thomas Reiner | 18.11.2020

Since 2017, Circular Monday has been drawing public attention to the topic of circular economy each year. The growing popularity of Circular Monday shows that the topic is also gaining importance in the public eye. After all, a functioning circular economy needs the participation of consumers and if nothing else is a question of attitude. Sustainable, circular consumption tackles one of the root causes of today’s environmental issues.


 

Reuse, Repair, Recycle: Since 2017, the Circular Monday has been drawing public attention to the topic of circular economy once a year. Under the hashtag #circularmonday, more than 500 companies, organizations and influencers worldwide took part in the campaign last year. The Circular Monday was deliberately placed on the Monday before Black Friday. The growing popularity of Circularmonday shows that the topic is also gaining in importance in the public. Well done! Because the circular economy needs the participation of the consumers and is not least a question of attitude. Sustainable consumption tackles one of the root causes of today’s environmental issues.

Circular Monday was initiated in Sweden in 2017 by entrepreneur Henning Gillberg together with a colleague. Since 2019, the day has been international and has seen a strong increase in participation.

The participating partners post a picture in the social media with the hashtag #circularmonday. Some grant discounts on recycling goods and services. More than 100 Circular partner companies offer consumers discounts on recycling services such as repairs, rentals and used goods. In addition, there are events on the subject of circular economy and second-hand stores advertise with lower prices for used goods.

The proximity of Circular Monday to the mass consumption of Black Friday is by no means coincidental, but very deliberately chosen. Because it is the unrestrained and thoughtless consumption that creates the problems we have to deal with afterwards. Sustainable purchasing behavior, on the other hand, tackles the root cause of many problems related to ecology and environmental protection. Of course, this applies mainly to products, which account for the majority of environmental pollution. But inevitably it also affects packaging, without which hardly any product can do without.

Circular Monday is therefore a valuable and meaningful symbol. It builds up additional pressure to further develop and establish the circular economy. Above all, it provides food for thought and helps to anchor the topic in the consciousness of consumers. This is of great importance, because sustainability and the circular-flow economy are not least a question of attitude – and they need the active participation of consumers.

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