Source: Unilever Langnese 2019
High sustainability goals pile pressure:
Unilever tests popsicles without individual packaging
Thomas Reiner | 26.02.2020
Popsicles are usually packed individually in plastic bags in multipacks. Langnese is now abandoning that for its product “Solero Lemon Bio”.
The newly used multipack holds the individual popsicles in separate compartments. It consists 95 percent of paper and is lined inside with a thin plastic barrier layer. According to the company, the packaging can be disposed of completely via waste paper recycling.
The fact that Langnese has just chosen a vegan organic ice cream for the test run is of no coincidence, but rather a smart move. The “eco-target group” is known to be rather critical of packaging and should therefore react positively to the experiment. One is also curious about the feedback that Langnese is asking for from the buyers via a printed QR code.
The background to Langnese’s courageous test run are the ambitious environmental goals of the parent company Unilever. Unilever wants to halve the waste disposal of its products by 2020 compared to 2010. High targets that create a high degree of urgency.
The exciting question: What happens when Langnese changes packaging across the entire product range and not just in the organic sector? How will the broad mass of consumers react? The high targets cannot be achieved with the relatively small organic range alone.
