Google Search reveals: The pressure continues to mount on plastic packaging

Google Search reveals:

The pressure continues to mount on plastic packaging

Thomas Reiner | 14.02.2020

The search term “Plastic Waste” is making a rapid career on Google. Since the end of 2017 in particular, interest in the topic of plastic waste has increased dramatically. In September 2019, the search term reached the highest possible value of 100 on Google, and since April 2019 it has been consistently above the 70 mark.

As interest in the subject of plastic waste increases, so does the pressure on plastic packaging. This is happening on a global scale, as the geographical distribution of search queries shows.

One thing is clear: the pressure will continue until there is a solution to the problem. The companies in the industry must face up to this. The right way to do so:

  • Communicate honestly and openly with consumers and supply chain partners.
  • Find concrete solutions to the problem together with the right partners. Integrate sustainability into your corporate culture and processes. Ensure that your packaging is truly recyclable and ensure that it flows safely into the right cycle.

At B+P we’re passionate about supporting our partners at identifying solutions and opportunities concerning sustainability and love exchanging ideas & experiences with those interested or involved in the topic. Feel free to me know if you’re keen on having a chat about it too.

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