Image source: Jens Aber, Unsplash
Earthquake ahead? Kraft Heinz plans ketchup bottles made of paper
Thomas Reiner | 28.07.2022
Food giant Kraft Heinz wants to make its bottles renewable and recyclable. It wants to achieve this with the help of paper. The planned paper ketchup bottle is to be made from 100 percent sustainably sourced fibers. The company is currently developing a prototype. Even if it will be some time before the bottle is on the shelves, the fact that a big player like Kraft Heinz is doing development work here is a huge step. If the paper bottle is actually introduced on a test basis, it would be an earthquake for the industry.
The Kraft Heinz Company relies on iconic bottles for its Heinz ketchup. That the brand is now jumping on the paperization bandwagon and developing a ketchup bottle made of paper is more than an anecdote.
It’s about more than ketchup.
And it’s about more than ketchup. Kraft Heinz is also developing the prototype bottle to investigate the solution’s suitability for other products in its portfolio.
To this end, the prototype will be tested for performance and reliability with the help of additional consumer tests.
Sustainability at Kraft Heinz
Kraft Heinz has set itself a number of sustainability targets. For example, all packaging is to be recyclable, reusable or compostable by 2025. It also aims to achieve net-zero greenhouse gas emissions by 2050. Fiber-based bottles would be a weighty step in that direction.
Among the company’s steps so far is the July 2021 introduction of recyclable caps for its Squeezy plastic sauce bottles. For the new dispensing aid, which is 30 percent recycled material, the company said it had spent eight years in research and development, with more than 185,000 man-hours, and invested $1.2 million.
The strongest driver of paperization is the substitution of plastic with fiber-based materials. As long as the cycles in plastics are not closed, this development will not change. On the contrary, it will continue to gain momentum.
The fact that a big player like Kraft Heinz is now taking the development of paper bottles in hand is a huge exclamation mark. If the bottle is actually introduced on a test basis, it would be an earthquake for the industry.