Digital Transformation. Interactive packaging provides access to special product app

Source: Boehringer Ingelheim

 

Interactive packaging provides access to special product app

Thomas Reiner | 23.08.2019

The example of a food supplement for horses by Boehringer Ingelheim shows how packaging brings real added value. Interactive features and a special app are helping horse owners keep their animals healthy. The basis of the innovative functions is the “Constantia Interactive” solution, which offers even more potential.

The innovative packaging for the horse food supplement Nutraxin was launched by Boehringer Ingelheim in Germany and the Netherlands at the end of April. Other countries will follow in the coming months.

The new packaging is based on the Constantia Interactive solution developed by Constantia Flexibles and its technology partner Wikitude.

In the case of nutraxin, it complements the regular product packaging with access to a special app. The app, available for Android and iOS, offers the horse owners

  • links to digital product brochures
  • further information on proper nutrition
  • details of the ingredients of the dietary supplement
  • a diary function, in which horse owners can enter individual parameters and observations. For example, weight or the general state of health of the quadruped can be specifically monitored.

In principle, Constantia Interactive also offers other options and features, such as

  • augmented reality features
  • authentication
  • telemedicine and
  • connectivity to wearables.

Depending on the size of the solution, it may require little or no additional printing, making Constantia Interactive an application-friendly, cost-effective marketing and big data analytics tool.

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