Source: Freepik
Covid accelerates digital transformation by 6 years
Thomas Reiner | 22.08.2020
For its “Covid-19 Digital Engagement Report”, the cloud communication platform Twilio surveyed over 2,500 decision-makers in companies worldwide on the topic of digital transformation. Specifically, the researchers wanted to know what impact the pandemic is expected to have on their company’s digital transformation and communication planning.
The results are clear.
- 92 per cent of the executives surveyed are convinced that the transformation of digital communication is of crucial importance when it comes to mastering current business challenges.
- 79 per cent report that budgets for investment in digital transformation in their organisation have increased as a result of the Covid 19 pandemic.
It shows that Covid-19 has accelerated the digital communication strategies of companies worldwide by six years. In Germany it is even 7.2 years.
And the race is far from over. But if you want to stay ahead in the end, you must now accept digital transformation as the normal state of affairs. You must now recognise it as an essential building block for the future. And you must take appropriate measures now, decisively and consistently.
On the other hand, those who give up on digital transformation have given themselves up. But there is no reason for this. The race is in full swing. Winning tickets for the future are still available.
