Source: freepik.com/pch.vector
Virtual product presentations replace Interpack presence.
Has the ball started rolling?
Thomas Reiner | 06.04.2020
Interpack, K-Messe or LogiMAT are just some of the industry events that have had to be postponed or cancelled in recent weeks due to the SARS-CoV-2 virus. Basically, all trade fairs worldwide will probably be cancelled until at least autumn 2020.
This is a problem for manufacturers, especially from the mechanical and plant engineering sector. After all, they need the trade fairs as a platform to present their innovations and new products, maintain contacts and generate new leads.
Some are now making a digital virtue out of necessity and setting up their own virtual in-house trade fair, which is streamed over the net.
In this way, the manufacturers are closing a gap – possibly even beyond the current moment. Because they are overcoming a digital hurdle that opens up new avenues for them. The newly created tools will also be available to them in the future and will still be valid when Interpack, K-Messe and Co. are caught up.
It is quite safe to assume that this boost in digital communication will have lasting consequences – on the one hand for marketing and sales on the manufacturer side, but also for the trade fair organisers.
