Source: Photo by Austin Kehmeier
The food industry rocks!
It’s time to say thanks – and to look ahead
Thomas Reiner | 30.03.2020
SARS-CoV-2 shakes the world and shows how fragile our system is in many places. We can consider ourselves lucky that at least the food industry is fully up to the task. It’s unbelievable how powerful its chains are and with what reliable continuity it supplies retail and thus all of us with the necessities of life.
In a comparison between the last week of February and the first week of March alone, turnover in German food retail grew by 14 percent. At the top of the sales increase are instant soups (112 %), canned vegetables (80 %), pasta and noodles (73 %) and canned fish and fruit (70 %).
Of course, it’s due to the special situation surrounding the Corona pandemic that the focus is now on products that were not at the top of the popularity list just a few weeks ago.
It wouldn’t be surprising, however, if a good part of the effect would remain with us even after the crisis. After all, “Corona” will certainly lead to a reassessment of aspects such as reliability, safety, hygiene and product protection in products and the supply chain.
As a result, not only current crisis-driven trends such as the desire for more (self-sufficient) regionality and the increased use of delivery services are likely to be part of the collective “learning”. But also that the food industry, which has been scolded and often defamed in recent years, is urgently needed. And even more: That we can rely on it when the dams break on the left and right.
It’s time to pay tribute and say thank you.
