Corona is driving consumer awareness towards more sustainability

Corona is driving consumer awareness towards more sustainability

Thomas Reiner | 05.06.2020

Anyone who thought that with the Corona pandemic the issues of sustainability and littering would disappear from the agenda has to rethink. What we predicted earlier this year is confirmed in a recent study by Accenture: The corona crisis is becoming a driver of sustainability awareness among consumers.

In the study, Accenture surveyed more than 3,000 consumers in 15 countries between April 2 and 6. The study focused on how the corona crisis is changing the priorities, purchasing decisions and behavioral patterns of global consumers.

The result: Covid-19 will permanently change consumer behavior. 54% of consumers stated that they are making more sustainable choices when shopping and want to continue to do so.

The issues of sustainability and littering will not disappear against this background. On the contrary, they will be even more important after the crisis than before.

As a result, stakeholders will have to devote more attention to the issue of sustainability. And they must take a holistic approach to it. Closing the cycles, especially for plastics, is right at the top of the agenda. Much has already been set in motion here, but not everyone is pulling their weight yet.

It is also important to remember that closing the cycles is indispensable, but not a panacea. We can only be truly successful if we take a holistic approach to sustainability and take into account the many often heterogeneous requirements on an ecological, economic and social level.

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