The drugstore dm raises customer awareness for recycling.
Correct waste separation by consumers is an important prerequisite for recycling and the circular economy. To create the basis for this, the drugstore chain dm is now breaking new ground and providing awareness – with the campaign “Creating values together”.
The campaign’s indicator is a new logo inspired by the infinity sign. The idea of the campaign: To close a cycle, the interplay between design, product and packaging manufacturers, dealers, customers, waste disposal companies and recycling companies is indispensable. proper waste separation plays a decisive role. Because the better the substances are separated, the better they can be recycled.
Dm wants to communicate its message via online banners, a campaign website, advertisements in its own customer magazine and an active application at the POS. Special shelf markings also inform selected products about the recycled content of the packaging.
The drugstore chain is running the campaign as part of the “Recyclate Forum”, which dm set up in September 2018, and which also involves some competitors such as Rossmann and Globus. The soap manufacturer Dr. Bronner’s even has its own children’s tutorial.
According to the company, the Recyclate Forum currently has 30 members, including Beiersdorf, BellandVision, Henkel, Hipp, Interseroh, L’Oréal, Merz Pharma, Ministry of Environment, Climate and Energy Baden-Württemberg, Procter & Gamble, Reckitt Benckiser, Veolia, Vöslauer and Weleda.
The Recyclate Forum initiated by dm has recently been recognized by the German Council for Sustainable Development (RNE) and the RENN Network (Regional Networks Sustainability Strategies) as “Project Sustainability 2019”.
It is our mission at B+P to strive to assist companies in becoming fit for the circular economy, especially in regard to their processes and communications, as well as their packaging. Sustainability is part of our DNA and is our passion. We would love to build on your thoughts as well and hence look forward to hearing from you.