Germany's leading strategy + innovation partner for packaging
No matter where you're at, we'll help you take the next stepThe Berndt+Partner Group
The Berlin-based Berndt+Partner Group is Germany’s leading strategy and innovation partner for the packaging market, serving both the packaging industry and brand owners with world-class design and management expertise.
Regardless of where in the packaging value chain you are, we will accompany you in mastering disruptive changes, such as digital transformation and the circular economy, exploiting potential growth opportunities.
We open up pragmatic, viable options for action. Insightful, solution-focused and cooperative, we serve our clients in the following areas:
B+P Creality
The packaging agency for brands and products
B+P Consultants
The management consultancy for the packaging industry
B+P Communications
The advertising agency for the packaging industry
The Game Changer Blog
Our blog will keep you informed about the most disruptive trends that are currently reshaping the packaging world.
P&G launches solid shampoo in paper-based packaging
by Thomas Reiner
Thought and done holistically: Consumer goods giant Procter & Gamble (P&G) now offers solid products in recyclable and FSC-certified paper boxes for four of its hair care brands that have generally been offering liquid care products in plastic bottles. This is another step the company is taking to reduce its use of plastic. And it shows how meaningful creative and holistic concepts are that think product and packaging together.
Lidl Sweden launches PCR film for frozen foods
by Thomas Reiner
Until now, food packaging with PCR content has been in vain on the market. Now the discount giant Lidl Sweden has taken the first step. According to the company, the first PCR plastic film for packaging frozen foods has been in use there since May. Even if the PCR content is “only” 30 percent and even if its use does not represent a general breakthrough for the food sector: We are witnessing a very exciting development.
50% recycled, 50% bio-based: McDonald’s tests new plastic cups
by Thomas Reiner
McDonald’s is testing clear plastic cups made from PCR and bio-based materials in select U.S. restaurants. According to the company, the new cups are recyclable and externally indistinguishable from previous cups. The fast-food company’s new project is an interesting approach to the circular economy.