Germany's leading strategy + innovation partner for packaging
No matter where you're at, we'll help you take the next stepThe Berndt+Partner Group
The Berlin-based Berndt+Partner Group is Germany’s leading strategy and innovation partner for the packaging market, serving both the packaging industry and brand owners with world-class design and management expertise.
Regardless of where in the packaging value chain you are, we will accompany you in mastering disruptive changes, such as digital transformation and the circular economy, exploiting potential growth opportunities.
We open up pragmatic, viable options for action. Insightful, solution-focused and cooperative, we serve our clients in the following areas:
B+P Creality
The packaging agency for brands and products
B+P Consultants
The management consultancy for the packaging industry
B+P Communications
The advertising agency for the packaging industry
The Game Changer Blog
Our blog will keep you informed about the most disruptive trends that are currently reshaping the packaging world.
Circular Economy. no-plastics revisited: Supermarket chain tries again
by Thomas Reiner
It’s remarkable how Iceland is sticking to its sustainability convictions and trying again, despite a sharp fall in sales following the move of going plastics-free with some of its products.
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Circular Economy. McDonald’s: Innovative recycling of to-go cups and fewer disposable items
by Thomas Reiner
Following the recent test of a model restaurant for waste and plastic prevention, McDonald’s is taking further steps towards sustainability: with the abolition of the first single-use plastic articles, among others.
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Digital Transformation. On-pack AR on eco-refill packaging from Unilever
by Thomas Reiner
Unilever uses augmented reality (AR) for its new eco-refill packaging for its household cleaner Cif. The move is part of Unilever’s strategy to develop new offerings for cross-linked always-on packaging.
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