Germany's leading strategy + innovation partner for packaging

No matter where you're at, we'll help you take the next step

The Berndt+Partner Group

The Berlin-based Berndt+Partner Group is Germany’s leading strategy and innovation partner for the packaging market, serving both the packaging industry and brand owners with world-class design and management expertise.

Regardless of where in the packaging value chain you are, we will accompany you in mastering disruptive changes, such as digital transformation and the circular economy, exploiting potential growth opportunities.

We open up pragmatic, viable options for action. Insightful, solution-focused and cooperative, we serve our clients in the following areas:

B+P Creality

The packaging agency for brands and products

B+P Consultants

The management consultancy for the packaging industry

B+P Communications

The advertising agency for the packaging industry

The Game Changer Blog

Our blog will keep you informed about the most disruptive trends that are currently reshaping the packaging world.

Coop relies on an eco-score for private labels.

Coop relies on an eco-score for private labels.

by Thomas Reiner

The Swiss retail chain Coop has been labeling its own food brands with an eco-score since the end of 2022. The score is easy to record and provides information on a range of environmental factors on a scale from A+ to E-. It also includes packaging. Transparency with regard to sustainability and ecology is becoming increasingly important for advertising and marketing.

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Lidl is testing “smart” refill machines with “smart” pouches for laundry detergent.

Lidl is testing “smart” refill machines with “smart” pouches for laundry detergent.

by Thomas Reiner

Following the success with its first pilot, discounter Lidl is expanding its test of “smart” refill machines for POS in the UK. In combination with “smart” pouches, customers can now buy refill laundry detergent in two more stores. The project is further evidence of how digitalization is becoming an “enabler” for increased efforts towards a sustainable future.

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P&G is testing paper bottles for liquid fabric softener.

P&G is testing paper bottles for liquid fabric softener.

by Thomas Reiner

Consumer goods giant Procter & Gamble is testing a paper-based bottle for its Lenor-brand liquid fabric softener belonging to its Fabric and Home Care division. The “first generation” fiber bottles were developed in partnership with The Paper Bottle Company (Paboco) and are tested with the Dutch supermarket chain Albert Heijn. P&G’s project is a classic example of paperization and circular economy.

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