Germany's leading strategy + innovation partner for packaging

No matter where you're at, we'll help you take the next step

The Berndt+Partner Group

The Berlin-based Berndt+Partner Group is Germany’s leading strategy and innovation partner for the packaging market, serving both the packaging industry and brand owners with world-class design and management expertise.

Regardless of where in the packaging value chain you are, we will accompany you in mastering disruptive changes, such as digital transformation and the circular economy, exploiting potential growth opportunities.

We open up pragmatic, viable options for action. Insightful, solution-focused and cooperative, we serve our clients in the following areas:

B+P Creality

The packaging agency for brands and products

B+P Consultants

The management consultancy for the packaging industry

B+P Communications

The advertising agency for the packaging industry

The Game Changer Blog

Our blog will keep you informed about the most disruptive trends that are currently reshaping the packaging world.

P&G launches solid shampoo in paper-based packaging

P&G launches solid shampoo in paper-based packaging

by Thomas Reiner

Thought and done holistically: Consumer goods giant Procter & Gamble (P&G) now offers solid products in recyclable and FSC-certified paper boxes for four of its hair care brands that have generally been offering liquid care products in plastic bottles. This is another step the company is taking to reduce its use of plastic. And it shows how meaningful creative and holistic concepts are that think product and packaging together.

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Lidl Sweden launches PCR film for frozen foods

Lidl Sweden launches PCR film for frozen foods

by Thomas Reiner

Until now, food packaging with PCR content has been in vain on the market. Now the discount giant Lidl Sweden has taken the first step. According to the company, the first PCR plastic film for packaging frozen foods has been in use there since May. Even if the PCR content is “only” 30 percent and even if its use does not represent a general breakthrough for the food sector: We are witnessing a very exciting development.

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50% recycled, 50% bio-based: McDonald’s tests new plastic cups

50% recycled, 50% bio-based: McDonald’s tests new plastic cups

by Thomas Reiner

McDonald’s is testing clear plastic cups made from PCR and bio-based materials in select U.S. restaurants. According to the company, the new cups are recyclable and externally indistinguishable from previous cups. The fast-food company’s new project is an interesting approach to the circular economy.

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