Circular Economy. McDonald’s: Innovative recycling of to-go cups and fewer disposable items

Source: McDonald’s Deutschland

McDonald’s:

Innovative recycling of to-go cups and fewer disposable items

Thomas Reiner | 11.09.2019

Following the recent test of a model restaurant for waste and plastic prevention, McDonald’s is taking further steps towards sustainability: with the abolition of the first single-use plastic articles, reduced packaging volume and an innovative Pioneering action in the recycling of togo beverage paper cups.

Less plastic
From October, McDonald’s plans to replace the plastic holders of the balloons with paper variants.

Less packaging volume
By the end of the year, the four packs of Chicken McNuggets will be served in-house in a paper bag. The bag replaces previously used paper folding boxes.

Innovative paper cup recycling
Together with its logistics partner Havi, McDonald’s is breaking new ground in recycling the paper beverage cups. Since April of this year, the cups have been collected separately and processed into drywall walls in a material recycling. In addition, a pilot project is testing the preparation for hygiene paper.
Around 1,000 tonnes of paper cups are to be recycled each year.

McDonald’s claims to be the first company in Germany to recycle disposable cups.

Two months ago, we reported on an experiment by McDonald’s with the “Model Restaurant for Reducing Waste and Plastic.” You can read the packaging alternatives tested there in our B+P Game Changer blog.

The sustainability initiatives lead by McDonalds are a good step in the right direction, but one must evaluate these with precaution. In order to achieve more in the end than just a successful image campaign, the sustainability aspect of the packaging has to be fully thought through, planned and implemented holistically from the very first product idea.

That is precisely our mission at B+P, striving to assist companies in becoming fit for the circular economy, especially regarding their processes and communications, as well as their packaging. Sustainability is part of our DNA and is our passion. We would love to build on your thoughts and talk about it. We are looking forward to hearing from you.

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Circular Economy. Re:Cycle: Used coffee capsules become bicycles

Source: Vélosophy – RE:CYCLE

Re:Cycle:

Used coffee capsules become bicycles

Thomas Reiner | 03.09.2019

Nestlé and the Swedish bicycle designer Vélosophy are planning a special kind of upcycling: The used aluminium coffee capsules from Nespresso are to find a second life as a frame for design bicycles, significantly called Re:Cycle.

The campaign runs in cooperation with the Swedish bicycle designer Vélosophy. The Re:Cycle special edition is initially limited to 1,000 pieces. The bell comes in the form of a coffee capsule and in the basket on the handlebar are holders for two coffee mugs. The cost of the design bike: 1,290 euros.

Each Re:Cycle bike consists of 2.000 coffee capsules. That sounds like a lot. And yet all 1,000 Re: Cycle bicycles end up with only 0.025% of the world’s annual coffee capsules consumed. It would theoretically have to be 4 million wheels, if one wanted to keep all the coffee capsules in this way in the material cycle.

The Numbers

  • 8 billion coffee capsules are sold annually worldwide.
  • The aluminium of each capsule weighs around 1 gram.
  • 8,000 tons of aluminium waste accumulate annually for all coffee capsules.
  • A bicycle frame made of 6061 aluminium, as used in the Vélosophy bike, weighs around 2 kilograms on average.
  • 2,000 capsules are needed for the production of a frame.
  • 4 million Re:Cycle bicycles would have to be produced for the complete upcycling of all coffee capsules.
  • There will be 1,000 Re:Cyle bikes as part of the campaign.
  • Only 0.025% of the world’s coffee capsules are returned to the material cycle through the campaign.

However, the marketing initiative is a good step in the right direction. In order to achieve more in the end than just an image campaign, the sustainability aspect of the packaging has to be thought through, planned and implemented holistically from the very first product idea.

That is precisely our mission at B+P, striving to assist companies in becoming fit for the circular economy, especially regarding their processes and communications, as well as their packaging. Sustainability is part of our DNA and is our passion. We would love to build on your thoughts and talk about it. We are looking forward to hearing from you.

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Circular Economy. The drugstore dm raises customer awareness for recycling.

Source: dm

The drugstore dm raises customer awareness for recycling.

Thomas Reiner | 30.08.2019

Correct waste separation by consumers is an important prerequisite for recycling and the circular economy. To create the basis for this, the drugstore chain dm is now breaking new ground and providing awareness – with the campaign “Creating values together”.

The campaign’s indicator is a new logo inspired by the infinity sign. The idea of the campaign: To close a cycle, the interplay between design, product and packaging manufacturers, dealers, customers, waste disposal companies and recycling companies is indispensable. proper waste separation plays a decisive role. Because the better the substances are separated, the better they can be recycled.

Dm wants to communicate its message via online banners, a campaign website, advertisements in its own customer magazine and an active application at the POS. Special shelf markings also inform selected products about the recycled content of the packaging.

Recyclate forum
The drugstore chain is running the campaign as part of the “Recyclate Forum”, which dm set up in September 2018, and which also involves some competitors such as Rossmann and Globus. The soap manufacturer Dr. Bronner’s even has its own children’s tutorial.

According to the company, the Recyclate Forum currently has 30 members, including Beiersdorf, BellandVision, Henkel, Hipp, Interseroh, L’Oréal, Merz Pharma, Ministry of Environment, Climate and Energy Baden-Württemberg, Procter & Gamble, Reckitt Benckiser, Veolia, Vöslauer and Weleda.

The Recyclate Forum initiated by dm has recently been recognized by the German Council for Sustainable Development (RNE) and the RENN Network (Regional Networks Sustainability Strategies) as “Project Sustainability 2019”.

It is our mission at B+P to strive to assist companies in becoming fit for the circular economy, especially in regard to their processes and communications, as well as their packaging. Sustainability is part of our DNA and is our passion. We would love to build on your thoughts as well and hence look forward to hearing from you.

Link (German only):
https://www.dm.de/unternehmen/engagement/nachhaltigkeit/gemeinsam-werte-schaffen/

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Digital Transformation. Digital environmental protection: Where packaging only protects and AR does the rest.

  

Digital environmental protection:

Where packaging only protects and AR does the rest.

Thomas Reiner | 27.08.2019

Reducing packaging effort and at the same time increasing the (digital) added value of packaging: This goal is being pursued by an exciting concept of the Fraunhofer Prudence Institute and VIDERO AG, which separates the functions of protection, information and marketing. Its name: Vir2Pac – Digital Environmental Protection.

An important goal of the project: to reduce or eliminate packaging waste in supermarkets or online retail. But the digital added value that this approach opens up for consumers, brands and retailers is also very exciting.

At the heart of the innovative idea is packaging that is completely limited to its protective function. In this way, the packaging can be easily and consistently optimized according to the principle of design-for-recycling or can also be designed for multiple use.

Information, brand image and advertising message, on the other hand, are linked via a label that is virtually provided via an existing digital infrastructure. This content is then launched via the customer’s smartphone or the screen at the POS.

In concrete terms, this could be the case that the products in the supermarket or the electronics retailer are only packed in plain packaging reduced to their protective function. The shopper then receives augmented reality glasses at the entrance of the supermarket, through which he receives information about the product and brand-specific advertising when looking at a protective packaging.

Other services and functions could then be easily integrated. Digital value added includes, for example, displaying previous purchases, data sheets, recipe suggestions, application notes or background information on origin, production conditions or recycling.

However, in order to implement the Vir2pac concept, all actors in the product life cycle must work together: product and packaging manufacturers/designers, logistics companies, retailers, waste disposal companies and, above all, of course, the customer.

Would you like to learn more about the potentials and possibilities of packaging for environmental protection and the circular economy, digitalization or marketing? We look forward to hearing from you below.

Link:

http://www.vir2pac.com (only in German)

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Digital Transformation. Interactive packaging provides access to special product app

Source: Boehringer Ingelheim

 

Interactive packaging provides access to special product app

Thomas Reiner | 23.08.2019

The example of a food supplement for horses by Boehringer Ingelheim shows how packaging brings real added value. Interactive features and a special app are helping horse owners keep their animals healthy. The basis of the innovative functions is the “Constantia Interactive” solution, which offers even more potential.

The innovative packaging for the horse food supplement Nutraxin was launched by Boehringer Ingelheim in Germany and the Netherlands at the end of April. Other countries will follow in the coming months.

The new packaging is based on the Constantia Interactive solution developed by Constantia Flexibles and its technology partner Wikitude.

In the case of nutraxin, it complements the regular product packaging with access to a special app. The app, available for Android and iOS, offers the horse owners

  • links to digital product brochures
  • further information on proper nutrition
  • details of the ingredients of the dietary supplement
  • a diary function, in which horse owners can enter individual parameters and observations. For example, weight or the general state of health of the quadruped can be specifically monitored.

In principle, Constantia Interactive also offers other options and features, such as

  • augmented reality features
  • authentication
  • telemedicine and
  • connectivity to wearables.

Depending on the size of the solution, it may require little or no additional printing, making Constantia Interactive an application-friendly, cost-effective marketing and big data analytics tool.

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