A pragmatism that is reshaping the industry:
Labelprint24 points the way
Thomas Reiner | 23.10.2019
The top dogs must be careful that disruptive newcomers don’t get the better of them within a very short time. The dynamics of digital transformation are not necessarily waiting for the perfect product. What counts is speed – and a pragmatic approach that works.
Fresh impulses and disruptive thinking can also come from outside.
One of the first digitally printed and stamped folding cartons comes from the system manufacturer Labelprint24. The young company, which describes itself as an online print shop and system provider of packaging materials, recently presented the “digiBOX” in September at the trade fair FachPack in Nuremberg in addition to its digitally printed laminate tubes.
It marks a 100% web-to-pack solution for the digital production of custom printed and finished boxes. The box is computed online and then produced completely digitally, automatically and networked.
Even though the “digiBOX” is not yet a perfect solution visually and haptically, it points the way – and that not only in theory, but especially in practice. What counts here is the dynamism and flexibility as well as the pragmatism and explorative courage that the newcomer shows. It is no coincidence that this is an actor who comes “from outside”.
The necessary spirit could be even more pronounced among established companies in the industry, where more courage, flexibility and pragmatic willingness to compromise are generally needed.
