The Tethered Cap Conundrum: A Case Study in Environmental Good Intentions and Consumer Frustration
The Tethered Cap Conundrum: A Case Study in Environmental Good Intentions and Consumer Frustration Thomas Reiner | 05.07.2024 The introduction of tethered caps, mandated by the EU’s Single-Use Plastics Directive starting July 2024, has faced significant consumer backlash despite its environmental intentions. Designed to reduce plastic waste by keeping caps attached to bottles, the initiative […]