Hey Circle and Austrian Post: Pioneering work for sustainable reuse e-commerce packaging picks up speed
by Thomas Reiner
French cosmetics brand Respectueuse is using Sonoco’s recyclable EnviroStick packaging for its deodorant product line. The three-piece tube made of recyclable fibers offers push-up functionality and serves the trend of substituting paper for plastic. Paperization continues unabated as a trend – and the cosmetics segment continues to lead the way. Respectueuse has also looked at Scope 3 emissions. It will now be exciting to see whether consumers accept the new packaging.