Coca-Cola delivers to the door in the UK – and collects the empties
by Thomas Reiner
Back to the future: as part of a trial, Cola-Cola Europacific Partners (CCEP) is offering doorstep delivery of 1-liter glass bottles of Coca-Cola Zero Sugar in the UK – and will also take away any empties provided there. It’s the old milkman model that’s enjoying a revival. It shows how intensive the search for reusable solutions is in the FMCG sector. The sticking points for the “milkman model” in the long term are the standardization of the bottles and the speed of rotation. The potential plus points include not only the sustainability aspect but also the potential for brand loyalty and increased sales.