Nestlé tests Kitkat bars in paper packaging
by Thomas Reiner
Nestlé is taking a further step in the substitution of plastic with paper. Since the beginning of the year, Kitkat chocolate bars have been sold in a paper wrapper for the first time in Australia. Paperization is attracting more and more attention from multibrands. The more major brands use alternative materials in the course of reducing the use of plastics, the greater the broad impact. This is important, not least in terms of achieving the sustainability targets the company has set itself. Because here, too, mass must be achieved.