More paper, less plastic and 1 problem: New packaging at the global market leader for berries

by Thomas Reiner

Driscoll’s is the global leader in fresh berries. As part of the company’s environmental commitments, its packaging is now being changed. In future, 94 percent of the packaging will be made of paper. Polypropylene (PP) is being used for the transparent top film. Although the entire packaging is recyclable, there is one drawback. This is because the saving of 94 percent plastic leads to more effort and greater sources of disruption during sorting – which strongly calls into question the practical recycling rate.