Video game playfully educates consumers about the importance of sustainable packaging
by Thomas Reiner
The northern Italian company BOTTA EcoPackaging wants to educate consumers about the role of sustainable packaging for environmental and climate protection with a video game. The fact that the manufacturer of fiber-based packaging for the B2B sector is relying on gamification is an exciting approach. It has long been clear that consumers want coherent and understandable information on the subject of sustainability and packaging.