P&G is testing paper bottles for liquid fabric softener.
by Thomas Reiner
Consumer goods giant Procter & Gamble is testing a paper-based bottle for its Lenor-brand liquid fabric softener belonging to its Fabric and Home Care division. The “first generation” fiber bottles were developed in partnership with The Paper Bottle Company (Paboco) and are tested with the Dutch supermarket chain Albert Heijn. P&G’s project is a classic example of paperization and circular economy.