Walmart, P&G and TerraCycle launch free recycling collection in the U.S.
by Thomas Reiner
Reducing waste and saving recyclable plastic packaging from landfills: with its pilot project “US Beauty Recycling Program,” retail giant Walmart is offering its customers the chance to bring empty packaging to participating stores for recycling. The pilot launched together with Procter & Gamble and TerraCycle is certainly a good approach. It will be interesting to see how the return rate develops. After all, without a deposit, there are no incentives….