The paperization of tequila
by Thomas Reiner
Swedish company AliasSmith is the first to launch tequila in a paperboard bottle. The paper bottle is made from 94 percent recycled material and, according to the company, saves significant CO2 emissions as well as energy and water during production and transport. The paper bottle is an exciting case of paperization. The system change to paper pays dividends in terms of climate, carbon footprint and resource conservation. Huge opportunities are opening up for the packaging industry.