P&G launches solid shampoo in paper-based packaging
by Thomas Reiner
Thought and done holistically: Consumer goods giant Procter & Gamble (P&G) now offers solid products in recyclable and FSC-certified paper boxes for four of its hair care brands that have generally been offering liquid care products in plastic bottles. This is another step the company is taking to reduce its use of plastic. And it shows how meaningful creative and holistic concepts are that think product and packaging together.