Reusable cups: Starbucks links sustainability with innovation.
by Thomas Reiner
Starbucks has committed to reducing its waste by 50 percent by 2030. To achieve this goal, the coffeehouse chain is increasingly relying on reusable cups. As part of the “Returnable Cup Program,” for example, customers in selected cities can optionally buy their beverage in a deposit returnable cup. Starbucks is going one (clever) step further with its newly launched Forget-Me-Not Frappuccino.