Digital Transformation. Alibaba revolutionizes shopping by combining ‘online’ with ‘offline’ at Hema supermarkets.
Source: www.alibabagroup.com Digital Transformation. Alibaba revolutionizes shopping by combining ‘online’ with ‘offline’ at Hema supermarkets. Thomas Reiner | 22.07.2019 Alibaba wants to create an online and offline symbiosis with its supermarket concept Hema. Where pain points typically frustrate consumers as they shop, a shopping experience without barriers is to be created, with unrestrained pleasure to […]