Sustainability & cost pressure:

Brand owner reality

Thomas Reiner | 01.04.2019

For more than 15 years, Berndt+Partner has been regularly surveying brand owners about top packaging trends and their relevance to their business.

Last year and for the first time, the issue of cost reduction is no longer at the top. The issue of sustainability is now the new top priority, even if it only landed just before the cost reduction.

Packaging convenience, individualization and small batch sizes, packaging differentiation at the POS and interactive packaging mark further major packaging trends.