Germany's leading strategy + innovation partner for packaging
No matter where you're at, we'll help you take the next stepThe Berndt+Partner Group
The Berlin-based Berndt+Partner Group is Germany’s leading strategy and innovation partner for the packaging market, serving both the packaging industry and brand owners with world-class design and management expertise.
Regardless of where in the packaging value chain you are, we will accompany you in mastering disruptive changes, such as digital transformation and the circular economy, exploiting potential growth opportunities.
We open up pragmatic, viable options for action. Insightful, solution-focused and cooperative, we serve our clients in the following areas:
B+P Creality
The packaging agency for brands and products
B+P Consultants
The management consultancy for the packaging industry
B+P Communications
The advertising agency for the packaging industry
The Game Changer Blog
Our blog will keep you informed about the most disruptive trends that are currently reshaping the packaging world.
New reusable packaging for online shipping from Hey Circle.
by Thomas Reiner
The race for reusable solutions in e-commerce is picking up speed. Among the younger providers is the Munich-based start-up Hey Circle. Its shipping boxes and bags are made of recyclable PP and PE plastics and can be rented by users. A network of partners is supposed to ensure simple returns. The upcoming EU regulations under the new Packaging And Packaging Waste Regulation, at the latest, will finally bring the issue of reusable shipping packaging to the market.
Refill for deodorant: Unilever equips its Dove brand with refill packaging.
by Thomas Reiner
Deodorant brand Dove has launched its first refillable and reusable packaging. It consists of a stainless steel casing and refill packaging made from 98% recyclable plastic recyclate. We see that refill solutions are increasingly arriving in care products and cosmetics. This is significant because the sector has a leadership position with signal character.
Reusable on the upswing: Slovakia’s new return system for beverage packaging achieves rates of over 70% in the first year.
by Thomas Reiner
A deposit system for non-refillable PET bottles and metal cans was introduced in Slovakia at the beginning of 2022. The system relies on TOMRA return machines and a deposit return system. It is designed to meet the requirements of the EU directive on single-use plastics, enable higher return and recycling rates, and address the littering problem. The pre-specified return rate for 2022 reached 70 percent. The example of Slovakia underlines our conviction that reusable and return systems will continue to gain in importance. The trend is only just beginning.