Germany's leading strategy + innovation partner for packaging
No matter where you're at, we'll help you take the next stepThe Berndt+Partner Group
The Berlin-based Berndt+Partner Group is Germany’s leading strategy and innovation partner for the packaging market, serving both the packaging industry and brand owners with world-class design and management expertise.
Regardless of where in the packaging value chain you are, we will accompany you in mastering disruptive changes, such as digital transformation and the circular economy, exploiting potential growth opportunities.
We open up pragmatic, viable options for action. Insightful, solution-focused and cooperative, we serve our clients in the following areas:
B+P Creality
The packaging agency for brands and products
B+P Consultants
The management consultancy for the packaging industry
B+P Communications
The advertising agency for the packaging industry
The Game Changer Blog
Our blog will keep you informed about the most disruptive trends that are currently reshaping the packaging world.
EU to ban thousands of chemicals. Is PVC also facing an exodus?
by Thomas Reiner
Are thousands of chemicals in Europe soon facing the end? The EU is planning new restrictions that will blacklist a host of potentially harmful substances. Up to 12,000 chemicals, including so-called “forever chemicals” with long degradation times, could fall within the scope of the proposal, which the EU has published in its “roadmap for restrictions.”
“Unpacked” closes loops: disposable deposit cups made from recycled material at Kaufland
by Thomas Reiner
The German supermarket chain Kaufland, part of the Schwarz Group, is expanding its “unpacked” stations at the POS, introduced in 2021, to include deposit cups made of 50 percent recycled material. The disposable containers can be returned to Kaufland by consumers as empties after use and then enter the Schwarz Group’s own recycling cycle.
Müller & Waitrose get to grips with color
by Thomas Reiner
In collaboration with UK supermarket chain Waitrose & Partners, Alois Müller Dairy, part of German food group Theo Müller, will replace all colored caps on its HDPE milk bottles with clear variants from April 2022. According to the company, the seemingly small innovation will mean that the closures can also be recycled for food-grade applications.