Germany's leading strategy + innovation partner for packaging
No matter where you're at, we'll help you take the next stepThe Berndt+Partner Group
The Berlin-based Berndt+Partner Group is Germany’s leading strategy and innovation partner for the packaging market, serving both the packaging industry and brand owners with world-class design and management expertise.
Regardless of where in the packaging value chain you are, we will accompany you in mastering disruptive changes, such as digital transformation and the circular economy, exploiting potential growth opportunities.
We open up pragmatic, viable options for action. Insightful, solution-focused and cooperative, we serve our clients in the following areas:
B+P Creality
The packaging agency for brands and products
B+P Consultants
The management consultancy for the packaging industry
B+P Communications
The advertising agency for the packaging industry
The Game Changer Blog
Our blog will keep you informed about the most disruptive trends that are currently reshaping the packaging world.
Trump card for both circular economy & climate: Coca-Cola tests refill concept for ‚to go‘
by Thomas Reiner
Coca-Cola is trialing a refill concept for drinks ‚to go‘ in Sweden, where GLACIAL reusable containers can be purchased at PBX-Reitan convenience stores and refilled at Coca-Cola stations.
Top 3 levers for reducing plastic waste from packaging
by Thomas Reiner
8% by avoiding unnecessary packaging, 9% by substituting plastic with materials with a smaller eco-footprint, 23% through reusable concepts: These are the savings potentials of the top 3 levers for avoiding plastic waste at the material level.
The packaging industry is highly ripe for the platform economy
by Thomas Reiner
High fragmentation, high capital lock-in, low transparency: these three factors are the key indicators for an industry that is more than ready for the platform economy.