Germany's leading strategy + innovation partner for packaging
No matter where you're at, we'll help you take the next stepThe Berndt+Partner Group
The Berlin-based Berndt+Partner Group is Germany’s leading strategy and innovation partner for the packaging market, serving both the packaging industry and brand owners with world-class design and management expertise.
Regardless of where in the packaging value chain you are, we will accompany you in mastering disruptive changes, such as digital transformation and the circular economy, exploiting potential growth opportunities.
We open up pragmatic, viable options for action. Insightful, solution-focused and cooperative, we serve our clients in the following areas:
B+P Creality
The packaging agency for brands and products
B+P Consultants
The management consultancy for the packaging industry
B+P Communications
The advertising agency for the packaging industry
The Game Changer Blog
Our blog will keep you informed about the most disruptive trends that are currently reshaping the packaging world.
Refillable and endlessly recyclable: Molton Brown repackages bodycare products
by Thomas Reiner
London-based beauty label Molton Brown is launching a refillable and, according to the company, endlessly recyclable bottle for its bath and shower gel collection. The new Infinite Bottle is made of recycled aluminum and is said to reduce the plastic footprint by 63 percent compared to previous solutions. The “Infinite Bottle” shows how numerous and consistent brands in the high-end sector in particular are getting on the reusable bandwagon.
Video game playfully educates consumers about the importance of sustainable packaging
by Thomas Reiner
The northern Italian company BOTTA EcoPackaging wants to educate consumers about the role of sustainable packaging for environmental and climate protection with a video game. The fact that the manufacturer of fiber-based packaging for the B2B sector is relying on gamification is an exciting approach. It has long been clear that consumers want coherent and understandable information on the subject of sustainability and packaging.
Reusable on the rise: Now Uber Eats is also testing – including pick-up service.
by Thomas Reiner
The delivery service giant “Uber Eats” is launching a pilot test with reusable containers in the UK. What makes the test project particularly exciting is the digitally supported return system. Consumers do not have to take the reusable containers to a return point themselves after use, but instead arrange for them to be picked up at their front door.
Short transport distances bring environmental and logistical advantages. In addition, the solution is very efficient and convenient for consumers, which should increase acceptance of the model. Ultimately, this is a key factor for reusable systems.