Germany's leading strategy + innovation partner for packaging
No matter where you're at, we'll help you take the next stepThe Berndt+Partner Group
The Berlin-based Berndt+Partner Group is Germany’s leading strategy and innovation partner for the packaging market, serving both the packaging industry and brand owners with world-class design and management expertise.
Regardless of where in the packaging value chain you are, we will accompany you in mastering disruptive changes, such as digital transformation and the circular economy, exploiting potential growth opportunities.
We open up pragmatic, viable options for action. Insightful, solution-focused and cooperative, we serve our clients in the following areas:
B+P Creality
The packaging agency for brands and products
B+P Consultants
The management consultancy for the packaging industry
B+P Communications
The advertising agency for the packaging industry
The Game Changer Blog
Our blog will keep you informed about the most disruptive trends that are currently reshaping the packaging world.
Hey Circle and Austrian Post: Pioneering work for sustainable reuse e-commerce packaging picks up speed
by Thomas Reiner
In the dynamic world of e-commerce, the search for sustainable reusable solutions has become increasingly important. A notable example of such a possible solution is the startup “Hey Circle”, which offers reusable e-commerce bags. The recent collaboration between Hey Circle and Österreichische Post AG confirms the assumption that simple and easily adaptable solutions are needed to close the loop in online shipping.
Heinz Tomato Ketchup launches fully recyclable squeeze cap without silicone
by Thomas Reiner
US food giant The Kraft Heinz Company has launched a new closure in the UK for squeeze bottles of its Heinz brand of tomato ketchup. The innovative closure is made of mono-material and is completely recyclable. Replacing the silicone previously used without compromising functionality is no easy task. The fact that Heinz has mastered the challenges proves the innovative strength of our industry. And it shows that progress often comes in many smaller, individual steps.
Packaging as brand ambassador: Bio-D and Berry Global launch 100% PCR reusable bottle for cleaning products
by Thomas Reiner
UK-based Bio-D says it is one of Europe’s leading independent manufacturers of environmentally friendly cleaning products. Together with global packaging group Berry Global, the company is now launching a new bottle for its portfolio of cleaning products. The reusable solution shows that the company is thinking holistically. Above all, however, the initiative is a strong proclamation for packaging as the most important brand ambassador.