Germany's leading strategy + innovation partner for packaging

No matter where you're at, we'll help you take the next step

The Berndt+Partner Group

The Berlin-based Berndt+Partner Group is Germany’s leading strategy and innovation partner for the packaging market, serving both the packaging industry and brand owners with world-class design and management expertise.

Regardless of where in the packaging value chain you are, we will accompany you in mastering disruptive changes, such as digital transformation and the circular economy, exploiting potential growth opportunities.

We open up pragmatic, viable options for action. Insightful, solution-focused and cooperative, we serve our clients in the following areas:

B+P Creality

The packaging agency for brands and products

B+P Consultants

The management consultancy for the packaging industry

B+P Communications

The advertising agency for the packaging industry

The Game Changer Blog

Our blog will keep you informed about the most disruptive trends that are currently reshaping the packaging world.

Earthquake ahead? Kraft Heinz plans ketchup bottles made of paper

Earthquake ahead? Kraft Heinz plans ketchup bottles made of paper

by Thomas Reiner

Food giant Kraft Heinz wants to make its bottles renewable and recyclable. It wants to achieve this with the help of paper. The planned paper ketchup bottle is to be made from 100 percent sustainably sourced fibers. The company is currently developing a prototype. Even if it will be some time before the bottle is on the shelves, the fact that a big player like Kraft Heinz is doing development work here is a huge step. If the paper bottle is actually introduced on a test basis, it would be an earthquake for the industry.

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Marks & Spencer launches refill pilot for homecare own brands

Marks & Spencer launches refill pilot for homecare own brands

by Thomas Reiner

M&S is launching its pilot in recently opened stores in Stevenage and Bluewater. Four more stores will follow during the summer. The project centers on eight pre-filled household care products from M&S’s own brands. These include cleaning sprays, detergents, fabric softeners and dishwashing liquids in 500 ml, 750 ml and 1 liter volumes.

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The paperization of tequila

The paperization of tequila

by Thomas Reiner

Swedish company AliasSmith is the first to launch tequila in a paperboard bottle. The paper bottle is made from 94 percent recycled material and, according to the company, saves significant CO2 emissions as well as energy and water during production and transport. The paper bottle is an exciting case of paperization. The system change to paper pays dividends in terms of climate, carbon footprint and resource conservation. Huge opportunities are opening up for the packaging industry.

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